Michele Anne Minjoot
Senior Consultant | Singapore
Michele is a Senior Consultant of Astoch, she has more than 25 years of experience as a passionate and conscientious marketing communications professional. She has built trust, reputation and brand visibility across diverse industries, having held positions of varying responsibility in professional services as well as the financial, education and airline sectors.
For more than a decade, she managed marketing communications and multiple PR, media, digital and advertising campaigns in her Asia Pacific role as the Communications leader for a Fortune 500 company. Michele established the communications department for the region from scratch; setting procedures and standards to ensure the delivery of value-added strategic counsel for the business and management teams.
Both strategic and tactical, Michele has a broad range marketing communications expertise encompassing brand advertising and management, content production and marketing, digital marketing, crisis communications, employee communications, change management and media relations.
Michele has a Bachelor of Honours Degree (First Class) from the National University of Singapore. She has a Diploma in Education (Distinction) from the Institute of Education and is a member of the Asia Pacific Association of Communication Directors.
